Gail DeLano
831-685-3733
gail@preclick.com

Brian Smiga
Preclick Corporation
(732) 291-7269
brian@preclick.com
www.preclick.com

PRECLICK LIFETIME WINS SHUTTERBUG PMA BEST OF SHOW AWARD

50 Million U.S. Families Will Need Fast, Easy-to-Use Photo Software to Manage Photo Collections by 2005

May 20, 2003, Atlantic Highlands, NJ — Preclick Corporation announced today that it has won the Shutterbug Magazine PMA Best of Show Award for its Lifetime™ Photo Organizer, the fastest, easiest photo organizer on the market. Announced in the June 2003 issue of Shutterbug, Preclick Lifetime was one of 10 products (and the only software package) chosen by the editors of Shutterbug from the hundreds of products announced at the PMA 2003 in Las Vegas. "Unlike other photo organizers, Lifetime begins life as a tiny file, so it's not gobbling up countless megabytes of valuable disk space. As soon as it installs, it immediately recognizes where the pictures are stored on your hard drive and starts to gather them up under one roof — virtually," stated Jack Neubart, Shutterbug.

"Preclick is the first company to focus on the 'newly digital' customer," said Brian Smiga, CEO, Preclick. Mr. Smiga designed the top-ranked information managers Actioneer® and Dynodex®. "These busy new owners of digital cameras, parents and business people alike, have become the majority of digital camera owners. By 2005, some 50 million people or half of U.S. households will need fast, easy to use software to manage their growing photo collections.."

Lifetime is so easy it doesn't require conventional Windows menus or a manual. Parents, children, and photographers alike can master the product in minutes. Users manage their photo collections through four intuitive tabs- View SmartPhoto™, Organize Photos, Share Photos, and Print Photos. Designed for speed and convenience, users can scroll through 8 photos per second in Preclick's intuitive filmstrip interface. In one click, customers can then easily do quick edits and order prints with leading online photo-finishers, such as Adorama, dotPhoto, and others.

Lifetime is the first product to offer unique SmartPhoto™ technology, which enables users to find, organize, store, print, share, and upload photos with fast searchable data and editing parameters. Users can notate keywords on the 'back' of their digital photos. This user information-called 'metadata'-is easily entered into Preclick's PhotoBack™ interface, and includes caption, subject, title, event, place and photo rating. Preclick embeds this information into the JPEGs making photos searchable forever, hence the trade name Lifetime™ Photo Organizer. Preclick also offers the world's fastest and easiest red-eye correction, black & white, sepia, cropping, and editing tools, all with multiple-step undo and revert to original. Lifetime™ includes camera acquisition, batch renaming and stamping, and local printing.

Preclick Lifetime, available in June at an introductory price of $19.95 at www.preclick.com, www.CNET.com and other sites, complements the company's popular Preclick Photo Organizer which remains free-of-charge. In one small package, all users get a choice between the freeware version or the Lifetime™ Version with these extra features for $19.95.

About Preclick
Preclick is a digital asset management software company founded in 2001 to provide digital camera owners the fastest, easiest and most convenient way to organize, print, preserve and share their digital photos. Based in Atlantic Heights, NJ, its photo management software provides customers a convenient "kiosk in the home" for printing and services. The company is interested in talking to license partners, camera and hardware OEMs, photo-finishers and retailers. More information is available at www.preclick.com.

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