Contacts:
Gail DeLano
831-685-3733
gail@preclick.com

Brian Smiga
Preclick Corporation
(732) 291-7269;
brian@preclick.com

Preclick Corporation Ships Free Preclick™ Photo Organizer

World's fastest photo software instantly finds, organizes, and orders prints

January 6, 2003, Atlantic Highlands, New Jersey — Preclick Corporation announced today its Preclick Photo Organizer, providing a faster, easier way to organize digital photos and order prints. The software is available free at www.preclick.com and leading download sites. Preclick Photo Organizer enables users to easily organize, preserve, print and share their growing digital photo collections. Preclick Photo is designed for the new majority of digital camera owners, often busy, family-oriented users who want fast, easy, all-in-one software for the rapidly growing photo collections scattered on their hard drives.

Preclick Photo Organizer enables users to easily order prints with leading online photo-finishers, including Adorama and dotPhoto. Both photo retailers have licensed Preclick technology for their branded front-end applications at www.adorama.com and www.dotphoto.com.

"Preclick worked with consumers who had recently purchased digital cameras to design its first free photo organizer software with built-in printing options," said Kerry Flatley, an InfoTrends Research Analyst. "InfoTrends has found that digital camera owners capture and keep an average of over 250 images per year. With its new software, Preclick will help digital camera users to easily find, rate, sort, print, and share their favorite photos with one solution."

Preclick Features

Preclick Photo Organizer software is designed for convenience and speed, downloading and installing in seconds. Its extremely small size at 600K belies powerful features to satisfy even power users. Users can scroll through hundreds of pictures per second in Preclick's filmstrip interface. An intuitive PhotoBack™ interface enables the user to enter caption, subject, title, event, place, and date, as well as rate the picture from one to four stars. Convenient pull-down lists maintain items already entered, making it easy to instantly find, sort, and filter photos.

"We worked with a group of 80 busy parents who recently purchased digital cameras. Their number one problem was finding and sorting through their fast-growing collections," said Brian Smiga, chief executive officer, who designed the top-ranked info managers Actioneer™ and Dynodex™. "For the first time ever, customers can notate keywords on the back of their digital photos, hence our innovation of the Photoback™. We then designed the world's fastest 'photo index' to help them find their photos and then, to make slideshows, to email or to order prints in a few clicks."

This user-entered information - called "meta-data" - enables digital camera owners for the first time to instantly find, group, and sort their photo collections. Preclick gives users powerful search and sorting capabilities, and the ability to quickly view and select pictures in unlimited ways. "I joined the Preclick team because they had the best business model-partnering with photo-retailers-backed up by the world's fastest photo indexing software," said John Santoro, director of product marketing, who was formerly the product manager of top-rated Apple iPhoto. "As a former pro myself, I know that speed is everything. I am delighted to be working on the company's next three releases: the photo-sharing, professional and PictureYourLifetime™ upgrades, all available in 2003."

Preclick is designed for such easy convenience it doesn't even require conventional Windows menus or a manual. Photographers, parents and children alike can master the product in minutes. Users manage their photo collections through three intuitive tabs-Current Photo, Printing and Emailing. The Current Photo Tab provides the common editing tools to edit, rotate, and select photos for printing and emailing. A trashcan tool provides easy removal of unwanted prints, an AutoFix tool automatically fixes the brightness and color balance to an optimum level, and a slide show tool displays current photos in full-screen rotation.

Beta customers are consistently happy about the Preclick Photo Organizer. "Fantastic! So easy to set up, select, describe pictures and order prints. Clearly superior in all respects to Ofoto, which I had previously been using," wrote customer Richard A. Adams, Principal of Focus Partners LLC, consultants in process improvement.

Preclick is free for personal use and is available at www.preclick.com, and at download sites such as CNet, ZDNet, PCWorld, PCMagazine, and Tucows. Upcoming Preclick versions will leverage meta-data to enable customers to create a "lifetime media management system" that automates distribution, sharing and preservation of digital photo collections among their family and friends. Once established, the community of users will be self-perpetuating, creating increased revenue from printing, storage, processing and add-ons.

Preclick is a digital asset management software company founded in 2001 to provide digital photographers the fastest, easiest and most convenient way to organize, print, preserve and share their digital photos. Its photo management software provides customers a convenient "kiosk in the home" for processing and printing. The company is interested in talking to license partners in the $100 billion photo industry, particularly camera and hardware OEMs, photo-finishers and retailers. More information is available at www.preclick.com.

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