"Preclick Lifetime is named Best of Show at PMA by Shutterbug Magazine."

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Peter Westerman
Preclick Corporation
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peter@preclick.com><

 

Preclick®Adds Perfectly Clear®Technology to Next Generation Retail Photo Software

Better Quality Photos Drive Retail Print Revenue

 

Atlantic Highlands, NJ (January 28, 2008) - Preclick Corporation (www.preclick.com), America’s #1 maker of retail photo software, today announced the availability of Perfectly Clear® automatic image correction technology for integration into its line of retail Photo Organizer software. With the addition of Perfectly Clear, Preclick Photo Organizer users can produce stunning, true to life pictures for photo printing with a single mouse click.

"It's proven that photos corrected by Perfectly Clear are more likely to be printed, which drives more revenue," said Brian Smiga, President of Preclick. “Our software sports a suite of tools that improve photos including: Perfectly Clear, HP Adaptive Lighting®, and the industry’s best red-eye removal and crop tools.

"With our add-in platform, we can provide world-class 3rd-party services like Perfectly Clear to drive more revenue, especially books and gifts".With the Preclick3 Photo Organizer platform, which it recently shipped with Wal-Mart Stores, Preclick has developed an architecture supporting rapid deployment of third-party add-in products and web services.

"Now that Preclick software customers can quickly make expensive photo books and gifts that last a lifetime, we’ve given them perfectly corrected photos", said Smiga.

Industry data suggests that almost 80 percent of images captured are underexposed, and 15 percent exhibit red-eye problems.  Perfectly Clear automatically corrects underexposures, removes abnormal tints, and provides depth (contrast), clarity (sharpening), skin tone correction and color vibrancy.  Perfectly Clear won the 2005 DIMA Award for Innovative Digital Product of the Year and is covered by multiple patents in over 15 countries.

Preclick (www.preclick.com), the photo lifetime software company, builds software in 22 languages for HP, Wal-Mart, Costco, 3M, SanDisk, and retailers that together capture 60% of US retail photo revenue. Preclick's award-winning photo software provides digital camera owners the fastest and easiest way to organize, print, share and preserve photos.

Perfectly Clear's Real Color correction differentiates it from all other image-correction technologies.  It is the only correction technology that accurately corrects photos to perfectly preserve the customer’s memories.  Digital capture devices currently are incapable of reproducing the full spectrum of colors that the eye sees.  Perfectly Clear optimizes the exposure for every pixel in the image, abiding by the physics principles of light, ensuring that customers' precious photo memories are accurately corrected and perfectly preserved forever.

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